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1. familiar with or representative of different countries and cultures
2. having an exciting and glamorous character associated with travel and a mix of cultures
The South is Blooming is African design for cosmopolitans.
We know and love the originality of contemporary creatives in (southern) Africa.
We are all about sharing this creative talent with the rest of the world.
We are proud to represent several South African labels in the EU or worldwide – please see our wholesale page for more information.
In our online shop you’ll find an highly curated and eclectic selection of contemporary design, craft, music, books and visual culture from emerging and established names in creative Africa. Many pieces are one-of-a-kind, all have good provenance. Read more about our principles here.
In our blog we highlight the influence of African design and culture in global trends in fashion, design and music – please subscribe if this interests you.
We think it’s important to know where something comes from, and under what conditions it was made.
We like original updates of traditional methods and motifs.
We don’t think of Africa as sad or dark.
We know Africa as full of beauty, energy and optimism.
We hope you enjoy getting to know The South is Blooming!
Questions, suggestions, hellos are always welcome at email@example.com.
A percentage of our profits is donated annually to the Keiskamma Trust.